A Comprehensive Guide to Choosing the Right Payment Processing Platform
Selecting the right payment processing pprovider is crucial for any business, as it can significantly impact transaction efficiency, customer satisfaction, and overall financial operations. In this guide, we’ll explore key factors to consider and best practices for migrating to a new system.
Why Choosing the Right Payment Processor Matters
A seamless and cost-effective payment process is essential for any business. The right payment processing software can streamline transactions, enhance customer experience, and simplify financial operations. OmniPay was built from the ground up to provide efficiency and customer satisfaction.
Factors to Consider When Choosing a Payment Processor
- Compatibility and Integration: Ensure the platform integrates with your existing hardware, software, and business management tools.
- User Experience and Interface: Opt for a user-friendly platform that requires minimal technical expertise.
- Customer Experience: Ensure the customer interfaces are straightforward and easy to use to enhance customer satisfaction. Providing access to customer account information and self-service via smartphone is a must. 59% of merchants say payments are critical to the customer experience.
- Reporting: Choose a platform that simplifies reconciliations and other time-consuming tasks.
- Scalability and Flexibility: Select a provider that can grow with your business and offers customization to suit your specific needs.
- Supported Payment Methods and Options: Offer a variety of payment options, including card and ACH, mobile payments, and cost-reducing customer-paid fee options.
- Transaction Fees and Pricing Structure: Understand the fee structure and avoid hidden charges. Transactional pricing models are typically lower cost than flat-rate models.
- Security Features: Ensure the provider is PCI-DSS compliant and offers robust security measures to protect your business and customers.
- Customer Support and Service: Choose a provider with reliable U.S.-based customer support options, such as phone, email, and live chat.
- Merchant Account: Select a payment processor that lets you use a merchant account, not a sub-account to the processor’s account, so you maintain complete control.
Best Practices for Migrating to a New System
- Review Your Current Setup: Identify your needs and any specific features required from the new platform.
- Understand Your Contract: Be aware of termination clauses and work with your current provider to ensure a smooth transition.
- Backup Your Data: Protect your valuable customer and transaction history with a secure backup.
- Create a Contingency Plan: Minimize disruption by considering a temporary overlap with your current system.
- Inform Your Bank: Notify your bank about the upcoming switch to avoid service interruptions.
- Initiate the Change Process: Migrate your data to the new platform after completing the above steps.
- Test Thoroughly: Conduct rigorous testing before going live to ensure everything functions properly.
- Monitor Customer Feedback: Pay close attention to customer experience after launching the new system.
- Analyze Performance: Regularly monitor data to identify areas for improvement.
Look Beyond the Marketing Hype – Choosing the Right Platform
Many well-known payment processors use enticing marketing to sway merchants into quick decisions with promises of fast onboarding and flat-rate pricing. However, it’s crucial to look deeper. Often, you may not own the merchant account but rather have a sub-account under the processor’s main account, leading to loss of control and higher fees on lower-cost transactions. For more insights on sub-accounts and pricing models, you can explore our detailed resources.
The Intangibles
Consider whether you need a feature-rich platform designed for enterprise customers or a streamlined system tailored for SMBs. Feature bloat can hinder efficiency. Ensure the platform’s functionality and reporting capabilities align with your business needs. Additionally, assess the impact on your business operations, including potential changes to processes, procedures, equipment, and employee skills.
FAQs About Payment Processing Software
Q: What is the most cost-effective option?
A: It depends on your budget, transaction volume, and required features. Transactional pricing benefits merchants of all sizes.
Q: How do I ensure security?
A: Look for PCI-DSS compliance and robust security features to safeguard your business and customers.
Q: What are signs that I need to switch processors?
A: Poor customer support, restrictive contracts, hidden fees, compatibility issues, and high per-transaction fees are red flags.
Q: Does the processor support mobile payments?
A: Reputable providers offer online customer portals or mobile apps so customers can make payments with their smartphones.
Q: What support can I expect from the provider?
A: Your payment processor should assist with migration and offer ongoing customer support through various channels.
Choosing the right payment processing platform requires careful consideration of your business’s unique needs. By focusing on compatibility, user experience, security, and scalability, you can select a provider that will help your business thrive.
